Landon Michael founded Big Dog Records in order to monitor the promotion of his music, easily react with changes in the environment and reevaluate the strategy in changing markets. His career and reputation in the music industry has been building over the past few years with several charting releases. He set out to do things differently in a changing industry where uniqueness and individuality rule. The result is a sound that’s fresh and honest.

With over 15 years of marketing and entertainment experience, Tonia created a strategy to build both Big Dog Records and Landon Michael's brand with limited resources. She's executed focused and efficient campaigns through advertising, public relations, social network marketing and promotions to reach their audience. The relationships that Tonia has developed enables her to quickly identify and respond to opportunities in the market.